BuiltEnvironment

Random thoughts about marketing professional services for the "built environment" (architecture, engineering, planning, landscape architecture, surveying, environmental science, construction services).

The author, Bernie Siben, has been in the A/E/C/Environmental arena since 1978 - that's almost long enough to know better! As an A/E/C Marketing professional, he's lived and worked in Texas and California, pursuing projects across the United States. He's been active in my professional organization (SMPS); taught workshops for SMPS, AIA, ACSM, AWWA, a New York University finance class, and other groups; and written extensively, including a book called "A Horse of a Different Color: Marketing in the Public Sector," recently published by PSMJ (www(dot)psmj(dot)com).

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